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Advertising : principles and practice / William Wells ; John Burnett ; Sandra Moriarty
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1994
- Collation
- xxv, 815 p. : ills. ; 27 cm
- Language
- English
- ISBN/ISSN
- 137228694
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Wells, William
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