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Global marketing management : a strategic perspective / Brian Toyne ; Peter G.P. Walters
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Needham Heights, MA : Allyn and Bacon, c., 1981
- Collation
- xxvi, 734 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 205141374
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Toyne, Brian
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