Gaya APA

Greyser, S, A. (1972). Cases in advertising and communications management . Englewood Cliffs, NJ: Prentice-Hall, c.

Gaya MLA

Greyser, Stephen, A.. "Cases in advertising and communications management". Englewood Cliffs, NJ: Prentice-Hall, c, 1972. Buku Wajib.