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Cases in advertising and communications management
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1981
- Collation
- xvi, 665 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 131184970
- Classification
- NONE
- Statement of Responsibility
- Greyser, Stephen A.
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