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Cases in advertising and communications ma...
Greyser, Stephen A.
Call Number
659.1 GRE c
Availability
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Cases in advertising and communications management

Greyser, Stephen A.
Description

Includes bibliographical references and index

Detail Information
Publisher
Englewood Cliffs, NJ : Prentice-Hall, c.,
Collation
xvi, 665 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
0131184970
Classification
NONE
Subject(s)
case Studies Advertising Business communication
Statement of Responsibility
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