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Service marketing / Christopher H. Lovelock
Call Number
658.812 LOV s
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Service marketing / Christopher H. Lovelock

Description

Includes bibliography and index

Detail Information
Series Title
The Prentice-Hall series in marketing
Publisher
Englewood Cliffs, NJ : Prentice-Hall, c.,
Collation
xvi, 526 p. : ills. ; 23 cm & app.
Language
English
ISBN/ISSN
138070172
Classification
NONE
Edition
2nd ed.
Statement of Responsibility
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