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The Strategic and operational planning of marketing
Description
Includes bibliographical references and index
Detail Information
- Series Title
- McGraw-Hill marketing series
- Publisher
- London : McGraw-Hill, c., 1971
- Collation
- xii, 252 p. : ills. ; 25 cm
- Language
- English
- Classification
- NONE
- Statement of Responsibility
- Greenley, Gordon E.
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