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Marketing / Warren J. Keegan ; Sandra Moriarty ; Thomas R. Duncan
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1995
- Collation
- xxviii., 743 p. : ills. ; 25 cm & app.
- Language
- English
- ISBN/ISSN
- 131494511
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Keegan, Warren J.
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