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Marketing classics : a selection of influe...
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658.8 MAR -
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Buku Umum

Marketing classics : a selection of influential articles / Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa

Description

Includes bibliographical references and index

Detail Information
Publisher
Englewood Cliffs, NJ : Prentice-Hall, c.,
Collation
xii, 612 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
205159885
Classification
NONE
Edition
8th ed.., 25th anniversary ed.
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