Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson. (1993). Englewood Cliffs, NJ: Prentice-Hall, c.
Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson. 7th ed.. Englewood Cliffs, NJ: Prentice-Hall, c, 1993. Buku Wajib.