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Strategic marketing problems : cases and c...
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658.802 KER s
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Buku Wajib

Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson

Description

Includes bibliographical references and index

Detail Information
Publisher
Englewood Cliffs, NJ : Prentice-Hall, c.,
Collation
xiv, 738 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
131817698
Classification
NONE
Edition
7th ed.
Statement of Responsibility
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