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Handbook of sales promotion
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : McGraw-Hill, c., 1986
- Collation
- xxvii, 607 p. : ills. ; 23 cm & app.
- Language
- English
- ISBN/ISSN
- 70657335
- Classification
- NONE
- Statement of Responsibility
- Ulanoff, Stanley M.
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