Gaya APA

Contemporary advertising / Courtland L. Bovee ; William F. Arens. (1983). Homewood, IL: Richard D. Irwin, c.

Gaya MLA

Contemporary advertising / Courtland L. Bovee ; William F. Arens. 2nd ed.. Homewood, IL: Richard D. Irwin, c, 1983. Buku Umum.