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The Consumer and his dollars / by David Schoenfeld and Arthur A. Natella ; foreword by Esther Peterson
Description
An annual review published for the International Communication Association
Detail Information
- Publisher
- Dobbs Ferry, NY : Oceana, c., 1995
- Collation
- xiii, 365 p. : ills. ; 24 cm & glos.
- Language
- English
- ISBN/ISSN
- 379004704
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Schoenfeld, David
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