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The Global marketing imperative / Michael R. Czinkota ; Ilkka A. Ronkainen ; John J. Tarrant
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Lincolnwood, IL : NTC Business Books, c., 1995
- Collation
- viii, 308 p. : ills. ; 24 cm & app.
- Language
- English
- ISBN/ISSN
- 844235504
- Classification
- NONE
- Statement of Responsibility
- Czinkota, Michael R.
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