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The New marketing paradigm : integrated ma...
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658.802 SCH n
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Buku Umum

The New marketing paradigm : integrated marketing communications / Don E. Schultz ; Stanley I. Tonnenbaum ; Robert F. Lauterborn

Description

Includes bibliographical references and index

Detail Information
Publisher
Lincolnwood (Chicago), IL : NTC Business Books, c.,
Collation
xvii, 218 p. : ills. ; 23 cm
Language
English
ISBN/ISSN
844234524
Classification
NONE
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