Integrated marketing communications / Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn. (1996). Lincolnwood (Chicago), IL: NTC Business Books, c.
Integrated marketing communications / Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn. . Lincolnwood (Chicago), IL: NTC Business Books, c, 1996. Buku Umum.