Integrated marketing communications / Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn

Description Not Available

Detail Information

Publisher

Lincolnwood (Chicago), IL : NTC Business Books, c., 1996

Collation

xvii, 218 p. : ills. ; 24 cm

Language

English

ISBN/ISSN

844233633

Classification

NONE

Statement of Responsibility

Schultz, Don E.

Comments