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The New positioning : the latest on the world's # 1 business strategy / Jack Trout with Steve Rivkin
Description
Includes bibliography and index
Detail Information
- Series Title
- McGraw-Hill series in management and organization
- Publisher
- Singapore : McGraw-Hill, c., 1995
- Collation
- xi, 173 p. ; 23 cm
- Language
- English
- ISBN/ISSN
- 70652910
- Classification
- NONE
- Statement of Responsibility
- Trout, Jack
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