New marketing imperatives : innovative strategies for today's marketing challenges / B.G. Yovovich. (1995). Englewood Cliffs, NJ: Prentice-Hall, c.
New marketing imperatives : innovative strategies for today's marketing challenges / B.G. Yovovich. . Englewood Cliffs, NJ: Prentice-Hall, c, 1995. Buku Umum.