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New marketing imperatives : innovative str...
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658.8 YOV m
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New marketing imperatives : innovative strategies for today's marketing challenges / B.G. Yovovich

Description

Includes index

Detail Information
Publisher
Englewood Cliffs, NJ : Prentice-Hall, c.,
Collation
xxv, 248 p. ; 24 cm
Language
English
ISBN/ISSN
133110516
Classification
NONE
Statement of Responsibility
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