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Comparative marketing systems / edited by Erdener Kaynak and Ronald Savitt
Description
Includes bibliography and index
Detail Information
- Publisher
- New York, NY : Praeger, c., 1992
- Collation
- xvii, 309 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 30626048
- Classification
- NONE
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