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Consumer behavior in marketing strategy
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1987
- Collation
- xix, 375 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 131696408
- Classification
- NONE
- Statement of Responsibility
- Howard, John A.
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