The New science of marketing : state-of-the art tools for anticipating and tracking the market forces that will shape your company's future / Vithala R. Rao ; Joel H. Steckel. (1990). Chicago, IL: Irwin, c.
The New science of marketing : state-of-the art tools for anticipating and tracking the market forces that will shape your company's future / Vithala R. Rao ; Joel H. Steckel. . Chicago, IL: Irwin, c, 1990. Buku Umum.