The New science of marketing : state-of-the art tools for anticipating and tracking the market forces that will shape your company's future / Vithala R. Rao ; Joel H. Steckel | Pusat Sumber Belajar Program Ekstensi FEB UI

The New science of marketing : state-of-th...

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658.8 RAO n

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The New science of marketing : state-of-the art tools for anticipating and tracking the market forces that will shape your company's future / Vithala R. Rao ; Joel H. Steckel

Description

Includes bibliographical references and index

Detail Information

Publisher: Chicago, IL : Irwin, c., 1990
Collation: xi, 350 p. : ills. ; 24 cm
Language: English
ISBN/ISSN: 1557385394
Classification: NONE
Statement of Responsibility: Rao, Vithala R.

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