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Developing business strategies / David A. Aaker
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : John Wiley & Sons, c., 1995
- Collation
- xv, 379 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 471118141
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Aaker, David A.
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