Gaya APA

Global marketing management : cases and readings / Robert D. Buzzell ; John A. Quelch ; Christopher A. Bartlett. (1995). Reading, MA: Addison-Wesley, c.

Gaya MLA

Global marketing management : cases and readings / Robert D. Buzzell ; John A. Quelch ; Christopher A. Bartlett. 3rd ed.. Reading, MA: Addison-Wesley, c, 1995. Buku Wajib.