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Measurement readings for marketing researc...
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658.83 MEA -
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Buku Umum

Measurement readings for marketing research / compiled by J. Paul Peter ; Michael L. Ray

Description

Includes bibliographical references

Detail Information
Publisher
Chicago, IL : American Marketing Association, c.,
Collation
vii, 374 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
877571686
Classification
NONE
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