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AMA Winter Educators Conference : Scientific Method in Marketing (1984) / edited by Paul F. Anderson ; Michael J. Ryan
Description
Includes bibliographical references
Detail Information
- Series Title
- Proceedings series
- Publisher
- Chicago, IL : American Marketing Association, c., 1996
- Collation
- xi, 299 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 877571708
- Classification
- NONE
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