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Consumer behavior and marketing action / Henry Assael
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Cincinnati, OH : South-Western, c., 1996
- Collation
- xx, 749 p. : ills. ; 25 cm & gloss
- Language
- English
- ISBN/ISSN
- 538844337
- Classification
- NONE
- Edition
- 5th ed.
- Statement of Responsibility
- Assael, Henry
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