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The Strategic role of marketing : understa...
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658.802 DAV s
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The Strategic role of marketing : understanding why marketing should be central to your business strategy / Adrian Davies

Description

Includes bibliographical references and index

Detail Information
Publisher
London : McGraw-Hill Intl. (UK), c.,
Collation
ix, 205 p. : ills. ; 23 cm & gloss
Language
English
ISBN/ISSN
77078543
Classification
NONE
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