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Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudarshan
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1995
- Collation
- vii, 446 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 132072424
- Classification
- NONE
- Statement of Responsibility
- Sudarshan, D.
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