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Building strong brands / David A. Aaker
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : Free Press, c.., 1996
- Collation
- ix, 380 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 2900151
- Classification
- NONE
- Statement of Responsibility
- Aaker, David A.
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