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Marketing research : an applied research / Thomas C. Kinnear ; James R. Taylor
Description
Includes bibliographical references and indexes
Detail Information
- Series Title
- McGraw-Hill series in marketing
- Publisher
- New York, NY : McGraw-Hill, c., 1989
- Collation
- xxii, 888 p. : ills. ; 23 cm & app.
- Language
- English
- ISBN/ISSN
- 79122523
- Classification
- NONE
- Edition
- 5th ed.
- Statement of Responsibility
- Kinnear, Thomas C.
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