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Marketing research / A. Parasuraman
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Reading, MA : Addison-Wesley, c., 1995
- Collation
- xiv, 898 p. : ills. ; 25 cm & gloss
- Language
- English
- ISBN/ISSN
- 201502828
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Parasuraman, A.
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