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Principles of marketing / Philip Kotler ; Gary Armstrong
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1996
- Collation
- xviii, 712 p. : ills. ; 28 cm & app.
- Language
- English
- ISBN/ISSN
- 132286858
- Classification
- NONE
- Edition
- 7th ed.
- Statement of Responsibility
- Kotler, Philip
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