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International marketing / Philip R. Cateora
Call Number
658.848 CAT i
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International marketing / Philip R. Cateora

Description

Includes bibliographical references and indexes

Detail Information
Series Title
The Irwin/McGraw-Hill series in marketing
Publisher
Boston, MA : Irwin/McGraw-Hill, c.,
Collation
xxv, 721 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
71156739
Classification
NONE
Edition
10th ed.
Statement of Responsibility
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