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Strategic marketing problems : cases and comments
Description Not Available
Detail Information
- Publisher
- Needham Heights, MA : Allyn and Bacon, c., 1971
- Collation
- xiii, 732 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 205124127
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Kerin, Roger A.
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