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Managing brand equity : capitalizing on th...
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658.827 AAK m
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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker

Description

Includes bibliographical references and index

Detail Information
Publisher
New York, NY : Free Press, c.,
Collation
xii, 299 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
29001013
Classification
NONE
Statement of Responsibility
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