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New product success stories : lessons from leading innovators / [edited] by Robert J. Thomas
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : John Wiley & Sons, c., 1996
- Collation
- x, 342 p. ; 24 cm
- Language
- English
- ISBN/ISSN
- 47101320
- Classification
- NONE
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