Product juggernauts : how companies mobilize to generate a stream of market winners / Jean-Philippe Deschamps and P. Ranganath Nayak. (1996). Boston, MA: Harvard Business School Press.
Product juggernauts : how companies mobilize to generate a stream of market winners / Jean-Philippe Deschamps and P. Ranganath Nayak. . Boston, MA: Harvard Business School Press, 1996. Buku Wajib.