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Product juggernauts : how companies mobilize to generate a stream of market winners / Jean-Philippe Deschamps and P. Ranganath Nayak
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Boston, MA : Harvard Business School Press., 1996
- Collation
- xii, 472 p. : ills. ; 24 cm & app.
- Language
- English
- ISBN/ISSN
- 875843417
- Classification
- NONE
- Statement of Responsibility
- Deschamps, Jean-Philippe
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