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Building brands directly : creating busine...
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658.827 PEA b
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Building brands directly : creating business value from customer relationships / Stewart Pearson

Description

Includes bibliographical references and index

Detail Information
Publisher
London : MacMillan Press, c.,
Collation
xvi, 431 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
333639073
Classification
NONE
Statement of Responsibility
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