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Marketing : an introduction
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1986
- Collation
- xxiv, 592 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 135588839
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Kotler, Philip
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