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Marketing management and strategy : a reader
Description Not Available
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1993
- Collation
- x, 406 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 135573653
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Kotler, Philip
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