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Social marketing : strategies for changing public behavior
Description
Includes bibliography and index
Detail Information
- Publisher
- New York, NY : Free Press, c., 1987
- Collation
- xii, 401 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 29184614
- Classification
- NONE
- Statement of Responsibility
- Kotler, Philip
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