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Principles of marketing
Description
Includes bibliography and index
Detail Information
- Series Title
- Prentice-Hall series in marketing
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1987
- Collation
- xxiv, 661 p. : ills. ; 25 cm
- Language
- English
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Kotler, Philip
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