The Marketer's guide to public relations : how today's top companies are using the new PR to gain competitive edge / Thomas L. Harris ; foreword by Philip Kotler | Pusat Sumber Belajar Program Ekstensi FEB UI

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The Marketer's guide to public relations : how today's top companies are using the new PR to gain competitive edge / Thomas L. Harris ; foreword by Philip Kotler

Deskripsi

Includes bibliography and index

Informasi Detail

Judul Seri: Wiley series on business strategy
Penerbit: Toronto : John Wiley & Sons, c., 1994
Deskripsi Fisik: xiv, 306 p. : ills. ; 24 cm
Bahasa: English
ISBN/ISSN: 471618853
Klasifikasi: NONE
Pernyataan Tanggungjawab: Harris, Thomas L.

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