The Marketer's guide to public relations : how today's top companies are using the new PR to gain competitive edge / Thomas L. Harris ; foreword by Philip Kotler | Pusat Sumber Belajar Program Ekstensi FEB UI

The Marketer's guide to public relations :...

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659.2 HAR m

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The Marketer's guide to public relations : how today's top companies are using the new PR to gain competitive edge / Thomas L. Harris ; foreword by Philip Kotler

Description

Includes bibliography and index

Detail Information

Series Title: Wiley series on business strategy
Publisher: Toronto : John Wiley & Sons, c., 1994
Collation: xiv, 306 p. : ills. ; 24 cm
Language: English
ISBN/ISSN: 471618853
Classification: NONE
Statement of Responsibility: Harris, Thomas L.

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