Gaya APA

Marketing management : knowledge and skills / J. Paul Peter ; James H. Donnelly, Jr.. (1997). Chicago, IL: Richard D. Irwin, c.

Gaya MLA

Marketing management : knowledge and skills / J. Paul Peter ; James H. Donnelly, Jr.. 4th ed.. Chicago, IL: Richard D. Irwin, c, 1997. Buku Wajib.