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Marketing management : knowledge and skills / J. Paul Peter ; James H. Donnelly, Jr.
Description
Includes bibliographical references and indexes
Detail Information
- Series Title
- The Irwin series in marketing
- Publisher
- Chicago, IL : Richard D. Irwin, c., 1997
- Collation
- xiii, 864 p. : ills. ; 25 cm
- Language
- English
- ISBN/ISSN
- 256137277
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Peter, J. Paul
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